Entry 5a

According to a new report from HubSpot, the amount of time global consumers spends on social media, which provides a wealth of data on market strategy, has risen by 250% in the past two years.

In the early stage of marketing strategy formulation, the brand learns about the target market status, defines target consumers and produces portraits of typical customers through market research, which is basic knowledge for marketers. Media consumers are more mobile, digital and social. Consumers face a variety of new media and platforms, and their communication and consumption patterns are constantly changing. Social media analysis provides real-time data on consumers’ social media usage habits, social content and the motivations behind it.

Today, we can find many successful cases, brands through the media marketing, the low-cost way to ignite brand communication. More and more brands, from twitter and WeChat to LinkedIn, live streaming platforms, Facebook and Instagram, have set up their own accounts on these social platforms and become brand standard.Content marketing on social media is also on the rise, with 63% of retailers investing in the sector.

Build social media content

• For starters, I recommend creating content that fits to his brand’s identity. That means he needs a full strategy.
• One of the biggest challenges with visual content is creating it on a daily basis.
• It’s necessary to find the perfect balance between target content and being overly promotional as well. 46% of users said they would remove their focus on the brand if there was too much promotion information.
• 90% of online shoppers, including me, believe that product videos can help them make purchasing decisions. In addition, 37% of viewers watch online video from start to finish. Brands can attract users through Instagram Stories, Facebook Live and other fashion media.